The Power of Flashbulb Memories in Memoir Writing
- Diann Schindler, Ph.D.
- Sep 30, 2024
- 4 min read
Memoir writing is an art form that weaves personal experiences into compelling narratives. One effective tool for memoirists is the incorporation of “flashbulb memories”.
The aim of this blog is to provide memoir writers with an informative guide on the importance of flashbulb memories, how to identify and utilize them, and why they are such potent tools for creating engaging, emotionally rich narratives.

In this blog, I will define “flashbulb memory” it note its origin, identify and explain its six characteristic features, and conclude with five tips to incorporate flashbulb memories in your memoir.
Let’s get started.
What is a Flashbulb Memory?
A flashbulb memory is a highly detailed and vivid snapshot of a moment in which a surprising and emotionally arousing event occurs. These memories are characterized by their clarity and precision, akin to a photograph capturing a moment in time. They often involve significant, often historical, events, but they can also be personal milestones or traumatic incidents.
The term "flashbulb memory" was coined by psychologists Roger Brown and James Kulik in 1977, during their study of people's recollections of the assassination of President John F. Kennedy.
Now, moving on to Six Characteristic Features of Flashbulb Memories
According to Brown and Kulik, flashbulb memories share six distinctive features. Understanding these can help you harness your power to create a more engaging and emotionally resonant memoir.

One: Place. That is, the specific location where you were when the event occurred. The vivid recollection of the setting grounds the memory, providing readers with a precise mental image. For instance, describing the room, the weather outside, or even the smell in the air can make the narrative more immersive.
Two: Ongoing Activity. That is what you were doing at the time of the event. Detailing any ongoing activity situates the reader in the moment. Mentioning mundane activities, juxtaposed with the extraordinary event, can highlight the suddenness and impact of the flashbulb memory.
Three: Informant. Who or what event source delivered the news. When you identify the informant, you add layers to your narrative, showing how news travels and the context in which it was received. Was it a phone call from a frantic friend, a breaking news report on television, or a casual mention in a passing conversation?
Four: Own Affect. That is your emotional state in response to the event. Detailing your emotions allows readers to connect with you on a human level. Was there a sense of disbelief, overwhelming joy, or numbing shock? Emotions make the narrative relatable and compelling.

Five: Others' Affects. I am referring to observations of the emotional states of others around at the time. Why? Well, capturing others' reactions provides a multifaceted view of the event, illustrating its broader impact. This could include the collective gasp of a crowd, a friend’s tearful reaction, or a stranger's comforting presence.
Six: Aftermath. This refers to the consequential actions and changes following the event. When you describe the aftermath, you give your memoir its trajectory, you show how the event influenced future actions and decisions. It fleshes out the story — what did you do next? How did this event alter the course of your life?
Okay, now let’s move on to How to Use Flashbulb Memories.
When writing your memoir, utilizing flashbulb memories can anchor your narrative in emotionally charged and vividly recalled moments. These memories add weight to your personal history and create touchpoints that readers can easily engage with.
Here are a few tips to effectively incorporate flashbulb memories into your writing:
One: Detail the Setting. When recalling a flashbulb memory, be meticulous about the details of the environment around you. Engage all your senses…these are taste, touch, sight, smell, and sound…to describe the place. Remember, using the senses shows your readers your setting and helps make the words on the page come alive to your readers, making them feel present and connected to your memoir through a full sensory experience.
Two: Narrative Juxtaposition. Use the ordinary against the extraordinary. Describe what mundane task you were doing before the event unfolded to highlight the immediate shift in reality.

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